Hanley Murphy Dental

Challenge:
Yvonne Hanley, D.D.S., Mark K. Murphy, D.D.S, wanted to grow their dental practice by attracting a specifically defined section of clients.  Their dental practice is distinct because of their thorough, positive, empowering, and focused care.  The entire staff completes an extensive array of education each year, which keeps their dental care approach fresh and deep.

Insight and key considerations:
Regional research indicated their target market was increasing in population over the previous decade.

Implementation:
Eggen Group Marketing researched, designed and deployed a website communicating the unique benefits provided by their office. www.hanleymurphydental.com.  A media campaign was also strategically planned and deployed to drive traffic to the website, where prospects can get more information and call to set up an appointment.

Results:
Over a three-year period, the marketing has resulted in an increase in unique visitors to the website by 252 percent and achieving the yearly target for new clients to the dental practice.

Website   Television Ad
hanley murphy dental   hanley murphy tv ad
     
You Tube Video    
   

 

Borders United for Smoke-Free Air

Challenge:
Eight county public health agencies in West central Minnesota joined forces to educate the public on the dangers of secondhand smoke and implement smoke-free policies and ordinances for public places. The group’s mission was similar to efforts across the border in North Dakota and they wanted their branding to portray it. The group needed an identity, branding, collateral materials, and media campaigns.

Insight and key considerations:
In Minnesota, 89 percent of the adult population believes secondhand smoke is harmful to adults and 95 percent believe it is harmful to children. The branding and collateral materials needed to be crisp, clean, fresh, patriotic and friendly. The media campaigns needed to persuade audiences to volunteer for the coalition, to educate their friends and neighbors on secondhand smoke dangers, and to garner support for public policies for smoke-free environments.

Implementation:
Eggen Group Marketing created a clean, inspiring logo and brochure that enticed viewers to find out more. The quarterly newsletter was eye appealing and succinct. Television, radio, and print ads were crafted for a cross section of ages and occupations to depict that everyone is affected by secondhand smoke and should get involved.

Results:
The visual elements provided a strong impact for the media audience, garnering increased awareness for Borders United and their message. The concept, coupled with strong design, put a spotlight on the dangers of second-hand smoke ­­and motivated a higher then anticipated number of individuals to get involved and pursue the passage of a county ordinance banning smoking in public places.

Logo   Billboard
borders united logo   borders united billboard
Tri-fold Brochure   Newsletter
borders united brochure   borders united newsletter

Region IV South Conversations Adult Mental Health Initiative

Challenge:
Region IV South Conversations Adult Mental Health Initiative is part of a pilot project for systemic change in the delivery of mental health services in the Minnesota counties of Douglas, Grant, Pope, Stevens, and Traverse. The adult mental health initiatives, administered by the Minnesota Department of Human Services, give local mental health authorities the ability to design a community-based delivery system and entrust them to accomplish them. The Region IV South group wanted to use marketing in their five county area to reduce the stigma of mental illness and inspire individuals to have a conversation with someone with mental illness.

Insight and key considerations:
Using Eggen Group Marketing’s vast regional media experience, a campaign was outlined to increase awareness of mental illness and drive traffic to a newly-created website to educate the public on how people with mental illness can lead a productive, fulfilling life.

Implementation:
To meet the objectives Eggen Group Marketing partnered with a development company to create www.reallifeconversations.com. Television, radio and newspaper ads were launched across the five county area.

Results:
Web site traffic for the 12-month period, ending in March 2010, exceeded the goals and resulted in 2833 visits and 1515 unique visitors.  Of those, 1853 visits did not have a referrer, indicating they were accessing the site directly from exposure to the media messages and SEO.

Website   Television Ad
real life conversations  
Print Ad   Print Ad
print ad   print ad
     

 

Pemberton Law Firm

Challenge: The law firm of Pemberton, Sorlie, Rufer, and Kershner is the largest law firm in outstate Minnesota with 17 attorneys in four locations. The firm wanted to evaluate their marketing efforts, marketing budget, and re-allocate dollars into new initiatives.

Insight and key considerations: The firm had just moved their newest office and wanted to increase public awareness of the new location.

Implementation: Eggen Group Marketing researched regional and specific media options and created a strategic marketing plan to re-allocate marketing dollars to more effective mediums. Eggen Group Marketing also created print ads to market individual attorneys and their specialties.

Results: Over a twelve-month period, the Pemberton Law firm has increased the efficiency of their marketing by re-allocated 17% of the marketing budget from yellow pages and other duplicated advertising to other initiatives and has successfully increased awareness and business at their new location.

Print ad   Strategic Marketing Plan
pemberton law firm   pemberton strategic marketing plan
Print Ad   Print Ad
pemberton print ad   pemberton print ad

Lake Region Veterinary Center

Challenge:
Dr. Ken Greiner, Owner of Lake Region Veterinary Center (LRVC), wanted to grow his veterinary practice, specifically the equine portion, by attracting horse owners from a larger regional area.  LRVC had just completed an addition to their clinic building and had invested in cutting edge technology.

Insight and key considerations:
Regional research indicated LRVC was the only veterinary practice in outstate Minnesota (at that time) with the advanced technology. Research was completed on regional horse concentrations, horse owner buying habits, and regional media options to reach those concentrations.

Implementation:
Using Eggen Group Marketing’s rich media experience, we designed and deployed a regional media campaign highlighting LRVC’s advanced technology and progressive strengths.  Eventually a campaign to grow the small animal practice was also researched, designed and deployed.

Results:
Over a three-year period, the marketing resulted in achieving and exceeding the yearly goals for new clients to the veterinary practice. 

Website Print Ad Print Ad
lake region veterinary center website print ad print ad
Print Ad Print Ad Print Ad
print ad print ad print ad

 

Barns and More Online

Challenge:
Ed G. Johnson, nature photographer, needed to increase traffic to his website, soften the user experience on his website, and ultimately increase sales of his photographic work. The economic downturn made the challenge to increase sales even harder.

Insight and key considerations:
The current site was not registering well with search engines and didn’t include ecommerce.

Implementation:
Eggen Group Marketing researched keywords and phrases, re-wrote the website copy, and partnered with a development firm to design, develop and deploy a new website.  EGM also developed a social media strategy to help increase traffic and sales.

Results:
Over a six-month period, the SEO ranking increased significantly to increase traffic by 60 percent to barnsandmoreline.com.

Website   Facebook page
barns and more online   barns and more facebook

Take a look around to find out more! E-mail or call today at 218.770.9132.